Nourishment Project
by Xinmiao Zhang

“How can I redesign both the DIY and store buying experience for kombucha lovers?”


Design context

I accidentally bought Kombucha once in the grocery store and the smell and flavor were completely new and kind of shuck to me. After researching it, I discovered that Kombucha is a kind of superfood and there is a group of people who love drinking Kombucha and DIY kombucha because of the healthy factors and the flavors. However, the means and ingredients to handmake Kombucha are hard to get. Therefore, I thought it will be interesting to do a project on it and let more people know more about Kombucha and easy to make by themselves.


Design Artifacts

DIY Space–the use of warm colour and soft materials is ideal for my store. There should be a fireplace or television, windows for sunlight to shine through, shades, the big wooden table in the middle, soft sittings, and air conditioning for a comfortable environment.

Service Website– By creating an account, the customer can manage, track, order, get in touch with us.

Delivery Truck–We transport locally and the truck will act as an advertisement while shipping kombucha to customers.

Packaging— My concept for packaging is clean simple and heartwarming design. Sturdy cardboard box designed for different packaging of the drink: Glass bottles, paper box, dispenser, etc. The boxes need to have cooling pads inside to ensure the freshness of the tea.

 

 

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