Through studio practice and related seminars, students study typefaces and investigate the basic conceptual, contextual, and technical principles of their application in a variety of visual communications. Students explore designing with single letters, words and short phrases; spacing and arrangement; and measurement. Projects have specific parameters and refer to historic and contemporary developments in typography.
The main focus of this course is to provide students with an introduction to typography from a variety of perspectives and relate the subject to the broader field of visual communication. Content explores, through a series of diverse studio projects and exercises: the function of typography (relationship between content and form, legibility, function and expression); typography’s visual form (typefaces, their families, anatomy and classification); structure (x-height, sizes, weights, spacing, alignment and composition); typographic elements and principles.
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