Safety Lab

Thank you to Helene Day Fraser, Assistant Professor, Design and Dynamic Media, Textile Product Research and Design, for this explanation about the collaboration between Emily Carr and Lululemon this past year.

“Funded by the Natural Sciences and Engineering Research Council of Canada ( NSERC), Safety Lab was launched in the fall of 2010 as a research collaboration between Emily Carr University and the Vancouver based active wear company lululemon athletica. From the onset of the project two dialogues were initiated: one centered on a broad directive to explore the notion of safety, while the other has investigated the means of merging art and design based practice, and offered insight into the contextual role of artifacts and actions in enforcing and enabling communication between players in the creative economy across boundaries set by disciplines and working contexts.

 To date the project has been made up of three main groups within Emily Carr: A four member research team (Rteam); a Design class (Dteam); and an Art class (Ateam) – encompassed a team of forty-nine university students, researchers, faculty, and technical staff and ten designers from lululemon. Twenty-five student projects, a cultural probe and a series of public interventions were developed during the 2010/2011 academic year under two main themes: safe BELONGINGS and safe TRANSITIONS. This has provided the impetus and material for new product development within lululemon athletica as well as the establishment of a new branch of research at Emily Carr investigating and questioning the existing garment industry paradigm.”

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